Older Couple Looking at apartment floorplans on iPad leasing tablet

One Size Doesn’t Fit All: The Importance of Customizing the Onsite Prospect Tour and Leasing Experience

Ian Andrews Thought Leadership

Every prospect who visits an apartment community is unique. Each of them has their own wants and needs, and they’re all looking for different things for their next home. Unfortunately, the leasing and touring experience frequently doesn’t reflect this reality.

Couple on apartment tour

Four Common Mistakes Onsite Associates Make with Visiting Prospects

Karen Gladney Thought Leadership

To bring in new residents, leasing associates definitely have to bring their A-game to the prospect tour. With the recent increase in new developments and the wave of renovated communities, apartment shoppers have no shortage of appealing and eye-catching properties to choose from. In this environment, providing a warm, informative, personalized and engaging touring experience is key to getting a …