Leasing associate using iPad leasing tablet

Power Pro Makes it Easier to Lease Multiple Apartment Communities from a Single Office

admin Press Release

Power Pro today announced a series of enhancements that will make it easier for onsite teams responsible for leasing multiple apartment communities to do their jobs. The enhancements give associates the ability to: transfer a guest card to a sister property while in the app easily delete and add to the communities they can access within the app load more …

Apartmentalize Panelists

Apartmentalize Panel Moderated by Karen Gladney Shows Importance of Investing in Technology that Benefits Associates

Karen Gladney Thought Leadership

When it comes to technology, it’s common for apartment operators to think about their residents first. Owners and managers have implemented an array of solutions – from online portals and mobile phone apps to smart-home technologies – to provide renters with the best living experience possible. But, as an Apartmentalize 2019 educational session moderated by Power Pro’s Karen Gladney discussed, …

iPhone in hand

How Technology Works as a Catalyst in the Evolution of Leasing

admin Thought Leadership

Forward-thinking apartment managers realize the many challenges faced by today’s leasing associates – and they are turning to mobile technology and self-guided tours to make it easier for them to provide the kinds of leasing experiences demanded by today’s prospects. A new article in Multifamily Executive details JVM Realty Corp.’s use of Power Pro and also features perspective from our …

Leasing associate with prospective residents

Simplifying the Leasing Process

Ian Andrews Thought Leadership

Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible. To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of …

Leasing associate using iPad

Creating a Great Leasing Experience for Prospects

Ian Andrews Uncategorized

It’s a scene that regularly plays out at apartment communities across the country. A prospect who’s excited about seeing a property walks into a leasing office and … it goes all downhill from there. The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent’s desk while the agent robotically gathers …

Coworkers chatting

Retaining Leasing Associates in a Booming Job Market

Ian Andrews Uncategorized

When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams. A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold. The challenge to …

How Bad Data Is Hindering Your Leasing Efforts

Ian Andrews Thought Leadership

Each time a prospective resident shows interest in an apartment community, data is generated. But this information is usually poorly captured, and the community and apartment owners lose valuable data as a result. In a recent guest column for Multi-Housing News, Power Pro’s Ian Andrews outlines the reasons for insufficient data collection, the impact it has on apartment operators – …