Below you'll find a list of all posts that have been tagged as “Leasing”
I recently set out to visit 100 properties in 100 days. I wanted to get a truly informed understanding of the in-person experience that today’s prospects have. I wanted to see where the opportunities for improvement are and where leasing teams are knocking it out of the park. I genuinely went into it as a blank slate not quite sure …
Every prospect who visits an apartment community is unique. Each of them has their own wants and needs, and they’re all looking for different things for their next home. Unfortunately, the leasing and touring experience frequently doesn’t reflect this reality.
Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible. To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of …
Each time a prospective resident shows interest in an apartment community, data is generated. But this information is usually poorly captured, and the community and apartment owners lose valuable data as a result. In a recent guest column for Multi-Housing News, Power Pro’s Ian Andrews outlines the reasons for insufficient data collection, the impact it has on apartment operators – …
Over the years, the apartment industry has developed a reputation for being a laggard when it comes to technology. However, as a Multifamily Executive article quoting Power Pro’s Karen Gladney details, that reputation may be outdated.
