100 Properties: A View into the Leasing Experience

Karen Gladney Thought Leadership

I recently set out to visit 100 properties in 100 days. I wanted to get a truly informed understanding of the in-person experience that today’s prospects have. I wanted to see where the opportunities for improvement are and where leasing teams are knocking it out of the park. I genuinely went into it as a blank slate not quite sure …

Older Couple Looking at apartment floorplans on iPad leasing tablet

One Size Doesn’t Fit All: The Importance of Customizing the Onsite Prospect Tour and Leasing Experience

Ian Andrews Thought Leadership

Every prospect who visits an apartment community is unique. Each of them has their own wants and needs, and they’re all looking for different things for their next home. Unfortunately, the leasing and touring experience frequently doesn’t reflect this reality.

Leasing associate with prospective residents

Simplifying the Leasing Process

Ian Andrews Thought Leadership

Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible. To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of …