Couple on apartment tour

Four Common Mistakes Onsite Associates Make with Visiting Prospects

Karen Gladney Thought Leadership

To bring in new residents, leasing associates definitely have to bring their A-game to the prospect tour. With the recent increase in new developments and the wave of renovated communities, apartment shoppers have no shortage of appealing and eye-catching properties to choose from. In this environment, providing a warm, informative, personalized and engaging touring experience is key to getting a …

Leasing associate with prospective residents

Simplifying the Leasing Process

Ian Andrews Thought Leadership

Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible. To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of …