Modern Apartment Prospects: How Do They Differ from Before?

Ian Andrews Thought Leadership

I was recently asked how apartment prospects have changed over the years. I don’t know that there’s a quick and easy answer because modern apartment shoppers are so profoundly different from their predecessors. To start with, by the time a prospect visits a community today, he or she is usually armed with a lot of information. ILSs and property websites …

Retaining Leasing Associates in a Booming Job Market

Ian Andrews Thought Leadership

When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams. A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold. The challenge to …

Older Couple Looking at apartment floorplans on iPad leasing tablet

One Size Doesn’t Fit All: The Importance of Customizing the Onsite Prospect Tour and Leasing Experience

Ian Andrews Thought Leadership

Every prospect who visits an apartment community is unique. Each of them has their own wants and needs, and they’re all looking for different things for their next home. Unfortunately, the leasing and touring experience frequently doesn’t reflect this reality.

Couple on apartment tour

Four Common Mistakes Onsite Associates Make with Visiting Prospects

Karen Gladney Thought Leadership

To bring in new residents, leasing associates definitely have to bring their A-game to the prospect tour. With the recent increase in new developments and the wave of renovated communities, apartment shoppers have no shortage of appealing and eye-catching properties to choose from. In this environment, providing a warm, informative, personalized and engaging touring experience is key to getting a …

Mobile Leasing session at Apartmentalize

Apartmentalize Session Highlights Benefits of Mobile Leasing Technology

Karen Gladney Thought Leadership

The apartment industry has made many technological advancements over the years, but too many operators still embrace a leasing process that is decidedly old school. In doing so, they make their associates’ jobs harder and their communities less appealing to prospects. That was one of the major points made by Wendy Dorchester, vice president of operations at Pegasus Residential (Pegasus), …

Apartmentalize Panelists

Apartmentalize Panel Moderated by Karen Gladney Shows Importance of Investing in Technology that Benefits Associates

Karen Gladney Thought Leadership

When it comes to technology, it’s common for apartment operators to think about their residents first. Owners and managers have implemented an array of solutions – from online portals and mobile phone apps to smart-home technologies – to provide renters with the best living experience possible. But, as an Apartmentalize 2019 educational session moderated by Power Pro’s Karen Gladney discussed, …

Couple moving into apartment

Three Benefits of Self-Guided Tours

Ian Andrews Thought Leadership

It’s vital that apartment communities regularly sign new residents, and forward-thinking operators are always looking for ways to make it easier for their properties to do so. Self-guided tours are emerging on the multifamily scene, and smart managers are seeing that the technology allows communities to serve more prospects and to provide prospects with a better onsite experience. The solution …

Couple pointing to apartment

7 Crucial Questions to Address Prior to Implementing Self-guided Tours

Karen Gladney Thought Leadership

The shiny new object of our industry in 2019 is “self-guided tours,” allowing prospects to visit communities and tour without a team member. While allowing someone to tour themselves isn’t new, and was how less professional buildings conducted operations even as recent as a decade ago, this time it’s here to stay. With the evolution of technology, the self-guided tour …

Leasing associate using iPad

Creating a Great Leasing Experience for Prospects

Ian Andrews Uncategorized

It’s a scene that regularly plays out at apartment communities across the country. A prospect who’s excited about seeing a property walks into a leasing office and … it goes all downhill from there. The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent’s desk while the agent robotically gathers …