The 9 Habits of Highly Effective Apartment Leasing Agents

Marlena DeFalco Thought Leadership

A high-performing leasing team is the very foundation of a successful apartment community. But what exactly are the habits of outstanding leasing associates? In her new Multifamily Insider’s blog, Power Pro’s Karen Gladney details nine of them. Here’s an excerpt describing one of the essential habits: They ask questions Great leasing agents are truly interested in asking purposeful questions to …

Power Pro Leasing Announces Integration with BetterBot

Marlena DeFalco Press Release

Power Pro Leasing, the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with BetterBot, a leading chatbot provider for the multifamily industry. Now, prospects taking virtual and self-guided tours through the Power Pro app will have access to a BetterBot chatbot, allowing them to get accurate, instant answers to their questions while they tour. Instant …

Power Pro and RemoteLock Announce Integration

Marlena DeFalco Press Release

Power Pro Leasing, the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with RemoteLock, the leading provider of universal access control. As a result of the partnership, communities using Power Pro’s self-guided tour solution and RemoteLock’s software will be able to provide an optimized self-guided tour experience. Prospective renters will seamlessly receive access codes via …

The Multifamily Review Podcast Features Power Pro’s Karen Gladney

Marlena DeFalco Thought Leadership

The latest episode of Michael Avent’s The Multifamily Review Podcast features an interview with Power Pro co-founder Karen Gladney! Titled “Think Inside The Box,” the episode explores Karen’s thoughts on the vital importance of leasing basics – proper onsite signage, up-to-date computers and software, “wow” fridges – and also details what inspired her to launch Power Pro. The interview also …

Case Study: Morgan Group Finds an Invaluable Ally in Power Pro During Pandemic

Sean Manion case study

Like multifamily properties across the country, Morgan’s communities suddenly found themselves needing to connect with prospects through video calls when the coronavirus hit. Fortunately, the Power Pro mobile leasing app used by Morgan was able to lend a big hand. That’s because leasing associates can easily launch Zoom calls with prospects while in the app. Click to read the full …

America’s Commercial Real Estate Show Features Karen Gladney

Marlena DeFalco Thought Leadership

Let’s talk about experience, the prospect experience. Karen Gladney spoke with Michael Bull of America’s Commercial Real Estate to discuss the findings of her 100 properties tour as she sought to better understand the actual prospect experience happening in our leasing offices. Take a listen to the latest Multifamily Market and Leasing Strategies Update Karen starts at the 16-minute mark …

Tour Your Way

Power Pro Unveils Tour-Your-Way: Series of Enhancements and New Features to Drive Lease Conversions

Karen Gladney Press Release

‘Tour-Your-Way’ gives apartment teams more tools than ever before to optimize, personalize and customize the leasing process Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, has unveiled a more robust platform showcasing a series of enhancements to its original leasing app. The new Tour-Your-Way is designed to enable onsite teams to close more leases. “Tour-Your-Way …

Power Pro Announces Partnership with PERQ

Marlena DeFalco Press Release

The integration facilitates prospects’ apartment tours   Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with PERQ, the maker of an artificial intelligence-driven digital marketing platform that engages and captures critical prospect data through a community website. The integration between the two platforms will further drive leads and improve …

Self-guided tour kiosk

Self-Guided Tours Come of Age

Lindsey Bernhardt Thought Leadership

If apartment communities want to build strong bonds with today’s prospects and create the kinds of leasing experiences these prospects are looking for, they will offer self-guided tours. So says Power Pro’s Karen Gladney in Multi-Housing News’s article on the self-guided tour phenomenon. The article appears in MHN’s new ebook on property management.

Leasing associate using iPad leasing tablet

Power Pro Makes it Easier to Lease Multiple Apartment Communities from a Single Office

Lindsey Bernhardt Press Release

Power Pro today announced a series of enhancements that will make it easier for onsite teams responsible for leasing multiple apartment communities to do their jobs. The enhancements give associates the ability to: transfer a guest card to a sister property while in the app easily delete and add to the communities they can access within the app load more …