Back to Basics: Giving Your Community a Personal Touch

Lindsey Bernhardt Thought Leadership

Pegasus Residential is a big believer in using technology to enhance leasing efforts. In this wide-ranging interview with Multi-Housing News, Pegasus Vice President of Operations Wendy Dorchester outlines how self-guided prospect tours and iPad-based mobile leasing apps from Power Pro are benefitting both onsite associates and prospects.

Couple moving into apartment

Three Benefits of Self-Guided Tours

Ian Andrews Thought Leadership

It’s vital that apartment communities regularly sign new residents, and forward-thinking operators are always looking for ways to make it easier for their properties to do so. Self-guided tours are emerging on the multifamily scene, and smart managers are seeing that the technology allows communities to serve more prospects and to provide prospects with a better onsite experience. The solution …

Brenda Gammie with Avanti Residential

Top Technologies Where Apartment Owners Should Invest

Lindsey Bernhardt Thought Leadership

When it comes to implementing technology, owners and operators can no longer just think about solutions that benefit residents. As Avanti Residential SVP Brenda Gammie points out in this GlobeSt article, solutions like mobile leasing apps from Power Pro can dramatically enhance the productivity and efficiency of onsite associates. “This kind of technology tends to attract and retain top talent, …

iPhone in hand

How Technology Works as a Catalyst in the Evolution of Leasing

Lindsey Bernhardt Thought Leadership

Forward-thinking apartment managers realize the many challenges faced by today’s leasing associates – and they are turning to mobile technology and self-guided tours to make it easier for them to provide the kinds of leasing experiences demanded by today’s prospects. A new article in Multifamily Executive details JVM Realty Corp.’s use of Power Pro and also features perspective from our …

Two male agents using iPad

ID Power Pro Leasing Improves Verification Feature

Lindsey Bernhardt Press Release

Power Pro Leasing has announced its ID verification feature is more extensive than ever. The app allows leasing agents to scan driver’s licenses, passports and military IDs. The solution then uses the information from the IDs to auto-populate guest cards while also storing the data in a Fair Housing-compliant manner. Power Pro also protects the safety of leasing agents by …

Couple touring apartment

What Today’s Prospects Want from Their Leasing Experience

Karen Gladney Thought Leadership

To be successful, apartment communities obviously have to provide prospects with great leasing experiences. Here’s the thing, though: A lot of times, consumers don’t know what they want. Did consumers know they wanted the Google search engine – literally just this blank page with one dialogue box – before it came along? No. Did we know we wanted a one-click …

Leasing associate with prospective residents

Simplifying the Leasing Process

Ian Andrews Thought Leadership

Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible. To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of …

Self-guided tour kiosk

Power Pro Leasing Announces Upcoming Release of Self-Guided Tour App

Karen Gladney

Power Pro Leasing has announced it is accepting preorders for a self-guided tour app it will release this month. The new technology, which will work in conjunction with the Power Pro app or as a stand-alone option for leasing teams, will create efficiencies for onsite teams while meeting prospect demand. Prospects will be able to enter a leasing office, register …

Couple pointing to apartment

7 Crucial Questions to Address Prior to Implementing Self-guided Tours

Karen Gladney Thought Leadership

The shiny new object of our industry in 2019 is “self-guided tours,” allowing prospects to visit communities and tour without a team member. While allowing someone to tour themselves isn’t new, and was how less professional buildings conducted operations even as recent as a decade ago, this time it’s here to stay. With the evolution of technology, the self-guided tour …

Choose Kindness

The Kindness ROI

Karen Gladney Thought Leadership

There’s no line item in the budget for practicing kindness throughout your company. But doing so creates a powerful ripple effect that ultimately has a significant benefit to the bottom line. For starters, kindness paves the way for happier, less stressed and more productive team members. According to information from Dartmouth College, those who regularly practice kindness experience a wide …