Couple touring apartment

The 9 Habits of Highly Effective Apartment Leasing Agents

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A high-performing leasing team is the very foundation of a successful apartment community. But what exactly are the habits of outstanding leasing associates? In her new Multifamily Insider’s blog, Power Pro’s Karen Gladney details nine of them. Here’s an excerpt describing one of the essential habits: They ask questions Great leasing agents are truly interested in asking purposeful questions to …

Power Pro Leasing announced a partnership and integration with BetterBot

Power Pro Leasing Announces Integration with BetterBot

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Power Pro Leasing, the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with BetterBot, a leading chatbot provider for the multifamily industry. Now, prospects taking virtual and self-guided tours through the Power Pro app will have access to a BetterBot chatbot, allowing them to get accurate, instant answers to their questions while they tour. Instant …

Power Pro and RemoteLock Announce Integration

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Power Pro Leasing, the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with RemoteLock, the leading provider of universal access control. As a result of the partnership, communities using Power Pro’s self-guided tour solution and RemoteLock’s software will be able to provide an optimized self-guided tour experience. Prospective renters will seamlessly receive access codes via …

The Multifamily Review Podcast Features Power Pro’s Karen Gladney

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The latest episode of Michael Avent’s The Multifamily Review Podcast features an interview with Power Pro co-founder Karen Gladney! Titled “Think Inside The Box,” the episode explores Karen’s thoughts on the vital importance of leasing basics – proper onsite signage, up-to-date computers and software, “wow” fridges – and also details what inspired her to launch Power Pro. The interview also …

Case Study: Morgan Group Finds an Invaluable Ally in Power Pro During Pandemic

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Like multifamily properties across the country, Morgan’s communities suddenly found themselves needing to connect with prospects through video calls when the coronavirus hit. Fortunately, the Power Pro mobile leasing app used by Morgan was able to lend a big hand. That’s because leasing associates can easily launch Zoom calls with prospects while in the app. Click to read the full …

America’s Commercial Real Estate Show Features Karen Gladney

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Let’s talk about experience, the prospect experience. Karen Gladney spoke with Michael Bull of America’s Commercial Real Estate to discuss the findings of her 100 properties tour as she sought to better understand the actual prospect experience happening in our leasing offices. Take a listen to the latest Multifamily Market and Leasing Strategies Update Karen starts at the 16-minute mark …

Tour Your Way

Power Pro Unveils Tour-Your-Way: Series of Enhancements and New Features to Drive Lease Conversions

Karen Gladney Press Release

‘Tour-Your-Way’ gives apartment teams more tools than ever before to optimize, personalize and customize the leasing process Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, has unveiled a more robust platform showcasing a series of enhancements to its original leasing app. The new Tour-Your-Way is designed to enable onsite teams to close more leases. “Tour-Your-Way …

Power Pro Announces Partnership with PERQ

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The integration facilitates prospects’ apartment tours   Power Pro Leasing (Power Pro), the best-in-class mobile leasing app for apartment operators, today announced a partnership and integration with PERQ, the maker of an artificial intelligence-driven digital marketing platform that engages and captures critical prospect data through a community website. The integration between the two platforms will further drive leads and improve …

100 Properties: A View into the Leasing Experience

Karen Gladney Thought Leadership

I recently set out to visit 100 properties in 100 days. I wanted to get a truly informed understanding of the in-person experience that today’s prospects have. I wanted to see where the opportunities for improvement are and where leasing teams are knocking it out of the park. I genuinely went into it as a blank slate not quite sure …